Apple has officially confirmed its next big event, titled “Awe-Dropping,” scheduled for September 9, 2025. The company is expected to unveil its much-awaited iPhone 17 series, which will include the standard iPhone 17, iPhone 17 Air, iPhone 17 Pro, and the top-end iPhone 17 Pro Max.
The event will take place at Apple Park in Cupertino and will be streamed live worldwide. Pre-orders are likely to open on September 12, with first deliveries expected around September 19.
iPhone 17 Pro Max Price: A Costlier Flagship
Leaks suggest Apple may increase prices across the iPhone 17 lineup by about $50. If true, the iPhone 17 Pro Max could launch in the US at around $1,249.
In India, the starting price is expected to be close to ₹1,64,990 for the 256GB base variant, a noticeable jump compared to the iPhone 16 Pro Max, which started at ₹1,44,990.
Design and Display
The iPhone 17 Pro Max is tipped to sport a redesigned horizontal camera bar, moving away from the square camera island used for years. Apple may also switch from titanium to a lighter aluminium frame.
On the front, the device is expected to retain its 6.8-inch ProMotion OLED display with a 120Hz refresh rate, possibly with stronger scratch resistance and better anti-reflection coating.
Camera: Major Upgrades for Photos and Video
One of the biggest highlights could be the camera system. Reports suggest the Pro Max will feature three 48MP sensors (wide, ultra-wide, and telephoto), an upgrade from last year’s mixed setup.
The telephoto lens may support 3.5x optical zoom, slightly lower than before but potentially better for portrait photography. Video enthusiasts may get the option of recording in 8K resolution.
On the front, all iPhone 17 models, including the Pro Max, are expected to feature a new 24MP selfie camera, up from the current 12MP sensor.
Performance: Faster and Cooler
Under the hood, the iPhone 17 Pro Max is rumoured to be powered by Apple’s next-gen A19 Pro chip, built on TSMC’s advanced 3nm process. It could also come with 12GB of RAM, compared to 8GB on the previous generation.
Apple is also said to be working on improved thermal management, possibly introducing vapor chamber cooling for the first time, to keep the device running cooler under heavy loads.
Battery and Charging
The Pro Max could pack a 5,000mAh battery, with support for faster charging speeds. Wired charging may go up to 30–35W, while wireless charging could be enhanced with the new Qi 2.2 standard.
Features like reverse wireless charging and AI-powered battery optimisation in iOS 26 are also being speculated.
Colours and Storage Options
Apple is expected to introduce bold new colour options for the Pro models, including Orange and Dark Blue (Mood Indigo), alongside the usual Black, White, and Grey.
The base storage is expected to start at 256GB, with options going up to 1TB. Apple is likely to phase out the 128GB variant completely.
What to Expect on Launch Day
At the September 9 event, Apple will likely showcase not only the iPhone 17 Pro Max but also the rest of the lineup, along with possible updates to the Apple Watch and other products.
The iPhone 17 Pro Max, however, is expected to be the headline device, with its redesigned look, upgraded cameras, and performance improvements.
Key Takeaways
- Launch date: September 9, 2025
- Pre-orders: Begin September 12
- Price: ~$1,249 (US) | ~₹1,64,990 (India)
- Display: 6.8-inch OLED, 120Hz
- Cameras: Triple 48MP rear, 24MP front, 8K video
- Chipset: A19 Pro, 12GB RAM
- Battery: ~5,000mAh, faster charging
- Colours: Orange, Dark Blue, Black, White, Grey
- Storage: 256GB to 1TB