Apple has officially announced the date for its next big event: September 9, 2025, at 1 PM ET / 10 AM PT. The event, intriguingly tagged “Awe Dropping,” will be held at the iconic Steve Jobs Theater in Apple Park.
All eyes are on Apple as we expect the company to reveal details about the iPhone 17 lineup. Rumors (and even a few alleged public sightings) suggest the new phones might feature a Google Pixel-style camera bar on the back—a fresh twist in Apple’s smartphone design.
But it’s not just about hardware. Apple is also expected to showcase its Liquid Glass software revamp, part of iOS 26, along with updates to other software and Apple Intelligence features, including exciting AI improvements for Siri.
The highlight of the event could be the slim new 6.6-inch “iPhone 17 Air”. This model is rumored to have fewer camera lenses and a thinner body, continuing Apple’s long-term design strategy to refresh the look and feel of its iPhones. Looking ahead, Apple may introduce a foldable iPhone in the coming years, and a rumored 20th Anniversary iPhone in 2027 could feature curved glass edges and slimmer bezels—promising a sleek, futuristic design.